National behavioural change campaign on sanitation and hygiene.
Mtu Ni Afya is the national sanitation campaign implemented by the Government through the Ministry of Health. To achieve improved health and well-being for the public by preventing disease spread through informed community practices. We use the channels on the right to deliver a campaign message to the target audience.
On Television
The campaign uses different Television programmes and services. TV programs are used for airing behaviour change communication messages targeting heads of households to upgrade their latrines and wash hands with soap. Read More
On Social media
To amplify and sustain the campaign. This is done by the creation of fast, reactive contents that completely hits the mark and sparks that get the campaign to reach the target audience
On Digital
To amplify and sustain the campaign, the campaign utilises digital media. This is done by the creation of fast, reactive contents that completely hits the mark and sparks that get the campaign to reach the target audience. Read More
On Display
The campaign uses different display form: billboards, signs, posters, fliers, collaterals and paintings. To sustain the campaign messages.
On Print
The campaign uses to share news, headlines, articles and stories on magazines and newspapers concerning updates on the campaign, pictures and stories. Print media is one of the communication channels that convey headlines and updates to printed publication. This will cover audiences and respondents who are interested on reading publications.
The campaign calls for households to construct and use improved latrines, construct Hand washing facilities next to the toilets, proper use of toilets for excreta only, Containment of litter/cleanness, reduce stigma around Menstrual Health & Hygiene (Break the Silence) and doing vigorous physical activity for 30 minutes every day.
Currently, 75% of household with improved toilet facility (Tanzania standard), 44% of households with basic hand washing facility (soap and water available) and 63% of households with waste storage facility. Source NSMis, 2023
The Campaign in Numbers.
Regions Visited
DCC activations
Villages
DCC Attendance
Social Media Channels
Welcome to the Mtu Ni Afya’s news and updates section. Please read them and get involved in spreading the messages we share. If you are a writer or just want to share your story on Tanzania Hygiene and Sanitation, please contact us and we will publish your article, and as a thank you, we will send some awesome merchandise.
Campaign News & Updates!
Welcome to the Nyumba ni Choo’s news and updates section. Please read them and get involved in spreading the messages we share. If you are a writer or just want to share your story on Tanzania Hygiene and Sanitation, please contact us and we will publish your article, and as a thank you, we will send some awesome merchandise.
